Jocelyn Jiang
02
Market Research
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Marketing Research Design
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Reports, Presentations, Data Visualization Dashboards Creation
03
Branding
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I will develop and create marketing content for all marketing channels, including email, display, mobile, paid search, as well as social media.
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I will leverage market expertise and in-depth knowledge of client needs to develop targeted messaging/positioning, value propositions, personas, use cases to tell coherent stories about a brand.
04
Data Visualizations & Storytelling
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I will process and cleanse data sets and develop visualizations dashboards that provide reliable and actionable insights.
05
marketing measurement & Strategy
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I will leverage knowledge of the changing marketplace conditions, consumer trends, research/measurement techniques, causal and observational measurement frameworks to develop strategies rooted in scientifically sound analytics.
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I will leverage comprehensive understanding of digital measurement solutions (BrandLift, Offline Sales Lift, MTA, DCM, Google Analytics, Conversion Lift, MMPs, etc.) to communicate ads performance insights.
06
Productivity
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I will advise on uncovering blockers to getting things done, identifying what enables your best work, developing prioritization strategies, exploring accountability and support systems
07
Career pathing
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I will advise on breaking into tech, understanding what company size or type is right for you, and career advice at large.